A member of the International Franchise Association, Greg Muzzillo founded Proforma in 1978. He grew the company’s revenue to more than $1 million in just a few years after establishment. In recent years, Greg Muzzillo enacted a Demand Generation, direct mail program to educate potential clients, who would previously have had no contact with Proforma’s list of services, about the offerings the company provides to businesses. The Demand Generation Program focuses on a “pull marketing” strategy to help put Proforma’s distributor members into more qualified selling situations more frequently.
While many of Proforma’s advertising initiatives have been successful on the whole, the Demand Generation Program has generated a significant number of appointments with top decision makers and led to more than $1 million in new business for Proforma distributors. The Demand Generation Program was developed to show businesses the comprehensive services Proforma offers and how Proforma can grow clients’ revenues and brands. This proactive method enables Proforma to remain in line with the future of marketing and sales and increase the company’s success. The Demand Generation Program, which the firm enacted in 2010, adds a new aspect to Proforma’s award-winning marketing tools and resources. For more information about the Proforma line of services and products, visit the official website at www.proforma.com.