Greg Muzzillo has made a career of helping companies speak with a purpose through consistent branding and strategic communications. As co-owner of Proforma, a graphics marketing company with more than 750 locations throughout North America, Greg Muzzillo knows that the majority of a business’s customer base now expects an online presence to assist them in finding information.
To be sure customers have what they need within moments of realizing they want it, an effective website is key to engaging clients and closing the deal. Three critical components define a valuable website. First, the site should be clutter free. A clean page populated with short, direct text and a few images that have been selected with a purpose grab attention much quicker than sites where the viewer has to trawl through excesses.
Second, the site content must be informative. The decision to use photos, video, audio, or text is less crucial than the meaning those snippets convey. Whatever the message, it must be presented directly so that in a few moments the web user is able to gather all key points.
Third, social media remains the final identifier of a solid site. A link to Facebook, Twitter, a blog, or other platforms will ensure the company remains in a customer’s mind even after leaving the main site and no longer shopping for a specific good or service.